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We believe in creating product that fills a niche in the luxury perfume market yet is created in manner that strives to not only minimise negative impact upon our health, the environment and society as whole, but to also create positive change where possible. While we recognise that we are still a long way from creating a truly sustainable brand, we are constantly taking steps to improve our processes. Timothy has a long history in pushing the notion of Sustainable Luxury and was instrumental in helping the United Nations create the first industry steering group to help the luxury industry operate in a manner which promoted the protection of our natural biodiversity.